When we started Teamleader, we liked to read the GrooveHQ blogs – they were full of practical tips on how to build a startup, and Groove CEO Alex Turnbull was incredibly transparent about GrooveHQ’s MRR growth. Blogs like those helped me think about my own company. And having successfully gone from 5k to 100k MRR in less then 24 months, what better way to help others than by sharing our story. Here’s how we did it: Lesson 1: Organic comes later In the beginning there was only one part of the sales engine: Me. I did literally everything – from lead generation to setting up meetings,…

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