Twitter will start streaming Thursday night NFL games, according to Bloomberg. The move is a bid to reach cord-cutting generations who are moving away from consuming content in a linear fashion in front of a TV or Web browser, to an on-demand model that sees people keeping up with news and watching content on a whole range of other sources. On Twitter’s side, it clearly hopes the addition of streaming could help give people new ways (and new reasons) to interact with its platform. It’s always had a problem getting new users to stick around, and this could help alleviate…

This story continues at The Next Web