The Daily Dose

During my first full-time UX design job, I remember a lot of the conversations within our UX team would go something like this: “The user wouldn’t really think this way…” “The user would probably do this…” “The user will get confused here…” Throughout our discussions and design presentations, the “user” was often referenced as a way of justifying our design actions. But there was one catch. We didn’t have any users. Since we were developing a brand new app for our client, there was no current user base that we could draw from. And due to the nature of our…

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