Is adblocking pro-consumer, the end of free content… or both?
Nov26
The debate around adblocking is one that’s likely to rage for a while longer, but using a plugin in your mobile or desktop browser is a wholly different proposition to stopping every ad on every site before it ever gets to your device. That’s the service that Shine, a network level adblocking service, provides for its mobile network operator customers. The impact of that is one that could well lead to a fundamental shift in the way in which advertising is approached – and that might not be a bad thing – ads ruin your online experience, right? But it also might…
This story continues at The Next Web