Snapchat starts bundling up users in a bid to get more advertisers on side
Nov23
Since its launch on iOS in 2011, Snapchat has amassed more than 100 million users, which is obviously an appealing stat for eyeball-hungry brands. In response this growing demand, the company has now started packaging audiences by themes for advertisers. Yes, Snapchat has popped you in a hypothetically-themed box for advertisers to sell their ads to you. The aim of the audience bundles is to let advertisers match their content to the most appropriate people using the Discover channel. For example, if an advertiser chooses a ‘world news’ package, the ads will be featured within the likes of CNN and…
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