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The next version of iOS comes with a major new feature called ‘content blockers’ which will allow users to install apps that block trackers, advertisements and other unwanted content for the first time. Much has been written about the impending threat of ad blocking on iOS — it’s the first time blocking mobile advertisements en masse will be possible and publishers may face an existential threat to their revenue streams. How content blockers work Content blockers on iOS are a new type of app that’s able to block incoming content before it’s loaded by the system — it provides a list of sites and…

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