Emogi wants you to connect with brand advertising using — you guessed it

Emogi wants you to connect with brand advertising using — you guessed it — emoji

Jul23

by Sindy Cator on July 23, 2015 at 12:55 pm

Pop-up advertisements can be frustrating. Waiting for the opportunity to dismiss them (or not) is also slightly maddening. A startup named Emogi wants to help you relate your feelings about ads to brands using — wait for it — emoji. Here’s how it works: a video or other ad pops up with a bank of emoji at the bottom. To dismiss it, you click on the emoji that best relates to how you’re feeling about the advertisement. When I spoke with Emogi CEO Travis Montaque, I posed a scenario in which an emotionally volatile PETA video played; one which was…