Alibaba is using attractive QR codes so you can check if products are authentic
May18
It’s not every day you hear of a major company getting excited about QR codes. Alibaba has announced that it’s working with Israeli startup Visualead to add dotless QR codes to products sold on its site under a new “blue stars” program, in an attempt to help prove their authenticity. The company will work with major brands like L’Oréal to add the QR codes directly to their products, which can be scanned with Alibaba’s Taobao app to verify if they’re real or not. Brands will be able to heavily customize the codes with imagery and colors without breaking the functionality. Alibaba is often…
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