The Daily Dose

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In a free market world where companies fight for market share and recognition, your brand can be your most valuable asset. It helps you stand out from competition, gives your company a clear sense of place and purpose and it’s an important element of customer loyalty. There are millions of recognizable brands in the world, but when you think about how many different companies exist to serve different purposes, you realize that the number of truly known brands – legacy brands – is meager. A truly great brand goes beyond a great logo and color palette. A great brand has…

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