Why the Uber exec’s ‘opposition researcher’ idea is actually pretty good
By now I’m sure you’ve heard about UberGate (if not, make sure you read Paul Sawers’ recap). Here’s the crux of the matter, in Paul’s words: The latest debacle from the Uber circus emanates from Emil Michael, a senior executive Uber brought on board from Klout last year. During a dinner last week that included a journalist guest from BuzzFeed, Michael made some startling comments. The general gist of the chat was that he wanted to hire “opposition researchers” to help fight negative media. Essentially, they’d look at critical journalists’ personal lives and families, and “give the media a taste of its own medicine,” according…
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