Is your brand ready to enter China? Three key questions to consider
Jun01
Eric Lin is the Executive Director, Pacific Rim at Siegel+Gale. Despite the recent slowdown, China still presents significant growth opportunities for global brands. With an expanding middle class, continued urbanization and rising consumption, China gives global brands access to a vast audience with an insatiable desire for new products, services and experiences. Yet while China’s growth opportunities abound, so do its challenges. The nascent days of its economic growth where the mere availability of a foreign brand in the market was enough to generate excitement and sales are over. A more sophisticated audience and intense competition have raised the bar for success, in what is…
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