When it comes to incentivizing individuals to make more environmentally conscious travel decisions, government subsidies have proven quite successful in the past. In a number of European countries, there are subsidies for buying new and used electric cars, installing EV charging points in your home, and even discounted bus tickets for those in low income brackets. Earlier this year in the UK, the government handed out vouchers to help people get their old bikes back on the road in a bid to encourage cycle commuting. In most of these cases, the money set aside to fund the subsidies was used…

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