John Deere has been in business for nearly 200 years. For those in the agriculture industry, the company that makes green tractors is as well-known as Santa Claus, McDonald’s, or John Wayne. Heck, even city folk who’ve never seen a tractor that wasn’t on a television screen know John Deere. The company’s so popular even celebrities such as Ashton Kutcher and George Clooney have been known to rock a Deere hat. What most outsiders don’t know is that John Deere’s not so much a farming vehicle manufacturer these days as it is an agricultural technology company. And, judging by how…

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