Rebecca Jones, of London, recently pulled up Amazon.co.uk to search for a phone adapter. She was reading through the reviews for one she was considering buying, when suddenly she started noticing mentions of what a great taco holder the product was. “The taco holder got great reviews, but there wasn’t much for my phone adapter,” said Jones by email. “You do sometimes see reviews for slightly different items appear on a listing, but this was definitely a new one for me.” Jones had likely stumbled across something called “review hijacking”—a way that sellers can effectively steal reviews from older products…
This story continues at The Next Web
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