FRANCE-US-INTERNET-IT-IPO-TWITTER

Twitter analytics service SocialRank, which was launched in February by two ex-Dwolla staffers, has undergone a significant upgrade in order to help brands and companies get more value and insight from their social media. The original version of the service helped brands — and, in fact, any user — scan all of their followers on Twitter and locate those who are most influential, engaged and a combination of the two. Now, the service is expanding out to offer more options to evaluate the people who are following you on Twitter. Users can be segmented by location, keyword searches and a combination of the two, which…

This story continues at The Next Web

The post SocialRank now lets you analyze your Twitter followers based on location and keywords appeared first on The Next Web.