TikTok will permanently withdraw its controversial Lite Rewards programme in the EU to comply with the Digital Services Act (DSA) — a sweeping content moderation rulebook for online platforms. TikTok Lite is the data-light version of the app, designed to work at slower internet connections and in devices with small memory capacity. Its Rewards programme allows users to earn points by liking content, watching videos, following creators, and inviting friends to join the platform. They can then exchange these points for rewards, such as Amazon vouchers. The strategy is as simple as it is disturbing: rewarding screen time with financial…
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