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online shopping, mobile app, ecommerce
When you think of using your favorite mobile app, what words come to mind? Convenient? Simple? Frictionless? Now, what if I change the context to buying something on mobile? Do those same qualities of ease still apply? For many consumers the answer is, unfortunately, nope. Not yet, at least. Even though shoppers may be browsing on mobile, they’re not completing those purchases. Just look at the stats: the mobile retail conversion rate is only 2.7 percent, compared to 4.4 percent on desktop. And the m-commerce shopping cart abandonment hovers somewhere between a disappointing 66 percent and a dismal 97 percent. Why…

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