Ning Li recently swapped sofas for skincare. To navigate unchartered waters, the seasoned entrepreneur will be drawing on lessons learned during his seven-year tenure as CEO at one of the UK‘s most recognizable ecommerce brands, MADE, where he was also a co-founder. Now he’s on a journey: Typology. “Typology was born with a mission to demystify the complex skincare industry. It’s clean, genderless, and 100% digital. All products are concentrated, natural, formulated, made in France, and fairly priced,” he tells Growth Quarters, adding that all single items are priced under £20 (22€). The packaging, he says, is simple, minimal, and…

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