Shoppers buy 2m movie tickets and 19.8m karaoke songs in Alibaba’s 24-hour mobile shopping event
Mar10
Chinese e-commerce giant Alibaba‘s plans for a mobile version of its annual shopping festival generated little buzz, the company admitted, which makes it seem like the company’s grand mobile shopping event fell flat. However, Alibaba says the event was meant instead to shine the spotlight on online-to-offline purchases. This means consumers reserve and pay for purchases that have to be redeemed in real life…