“Something new always flows out of Africa,” said Pliny the Elder 2000 years ago. Wired, Ventureburn and PCWorld all agree. African e-commerce is exploding, and it’s just the beginning. In seven Subsaharan countries, e-commerce makes up one to three percent of GDP, and is predicted to make up 10 percent of total retail sales in key markets by 2025, with 40 percent annual growth over the next 10 years. The total retail economy is projected to grow rapidly, along with the population as a whole and its spending power per capita (for instance, see this KPMG report). African e-commerce companies Africa has a rapidly growing communications…
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