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e-commerce, online purchase, online shopping
2015 was a busy year for the Indian e-commerce industry. Many companies have joined the battle for a share of the e-commerce market. There are many e-commerce companies that were launched in the last year and many more that closed shop over the same period. Some of the newly launched e-commerce shopping portals in 2015 are Aditya Birla Group’s venture abof, the Mahindra Group’s venture m2all, Confederation of All India Traders (CAIT) launched e-lala etc. There were 11 failed startups alone in India this year. One area of Indian e-commerce industry which has been seeing rapid growth is that of the…

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