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Weibo, the Chinese microblogging service commonly known as ‘China’s Twitter,’ has followed in its counterpart’s footsteps after it announced the beta launch of its TV ratings service. In the announcement, Weibo said that its service was adopted from the Nielsen-Twitter TV ratings and localized according to Chinese TV programs. The Twitter TV ratings service launched in the US in 2012 in collaboration with Nielsen, and the first report went live in October last year. The service adds a range of Twitter-related metrics related to TV shows to existing broadcast ratings data, making it easier for advertisers and ad agencies to follow conversations related to such programs. Twitter recently announced plans to…

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