62 percent. That’s the percentage of Crew’s revenue driven by our side projects last week alone following the launch of one of our latest tools. Every time I see such high ROI on our side project marketing efforts, I feel this urgent need to convince every single one of my startup friends to stop wasting their money on ads or writing those sad listicles to grab more eyeballs. Side projects help your business connect with only those that matter by creating lasting value instead of renting their short-term attention using aggressive shortcuts. In a previous essay, I tried to explain…
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