Public relations pitches are a popular subject for journalists in the industry, often because of how poorly they can turn out. The internet is rife with examples of good pitches and horrible ones, and the difference between the two can be difficult to define. We often hear about the importance of writing an eloquent and thoughtful pitch when working in PR, but what are the key elements that go into making your outreach effective? To find out, we surveyed a number of agencies from O’Dwyer’s annual rankings of top PR firms, asking key personnel to briefly answer the question: What…
This story continues at The Next Web