a couple of laughzillas on a blue diamond background


Last week, Apple unveiled a new (well, a smaller version) piece of hardware, the baby iPad Pro. Ive would, from the inside of a perfect white cube, espouse the virtues of the product using phrases such as, “Good is the enemy of great,” “The memory of how we work will endure beyond the products of our work,” and, “I want to see a problem solved in a way that acknowledges its context.”   But last week, he was strangely absent. He wasn’t even in the auditorium. Long time Apple observer John Gruber said, “As far as I could see, Jony Ive…

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