In 2019, Bloom & Wild, a letterbox flower delivery company, informed its customers they could opt out of Mother’s Day marketing. This followed some customers asking for emails to be paused in the run-up to what can be a sensitive holiday for some. The response was overwhelmingly positive. Since then the Thoughtful Marketing Movement has blossomed, and 130 businesses have signed up, with marketers sharing their ideas on how to be more empathetic. Empathy is becoming ever more important to individuals, communities, and organizations. Two years ago, Microsoft’s CEO Satya Nadella said empathy is one of the key sources of…
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