In e-commerce, your existing customers are often your best growth tool. Developing and nurturing ongoing relationships with customers can be more powerful, more effective, and more profitable than any other business growth, lead generation, or customer acquisition tactic you implement in an effort to move the needle and continue scaling your business. While it can be easy to get caught up in the excitement of landing new customers and connecting with new prospects to grow your business, it’s the relationships you develop with existing customers that can ultimately make or break your business in the long run. To survive, you…
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