a couple of laughzillas on a blue diamond background

We’ve all seen it, and probably most of us have fallen for it – those headlines that scream that “You’ll never guess what (insert celebrity name) did” or “This will blow your mind”. In the online industry, these headlines are called clickbait, because they’re just that: a baiting headline designed to trigger an emotional response that urges you to click through to see what’s next. Clickbait has been around in some form since the web became a dominant form of media. It makes sense from a logical business perspective – every day two million blog posts, 294 billion emails and over…

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