The Daily Dose

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. This particular piece focuses on the data we provide to search engines and crawlers through Schema.org in order for them to accurately index the content we publish. Have you ever wondered how Google or other search engines are able to completely understand certain metadata on a Web page? Search engines are generally great at parsing the relevance and content of a page – but sometimes it’s hard for them to interpret the information.…

This story continues at The Next Web