How the Web forced a redesign of the Tokyo Olympics logo

Apr25

by Sindy Cator on April 25, 2016 at 11:55 am

Posted In: Around the Web, Asia, design, Design & Dev, Japan, Olympics

Today, the organising committee behind the Tokyo 2020 Summer Olympics announced its new logo: a circle that looks like a re-arranged chequered flag. Here it is, below. It’s pretty abstract, right? Inoffensive? A bit, well, meh? That’s probably because the first attempt at a logo was lampooned by you, dear Web readers. In the summer of last year, one of Japan’s top graphic artists, Kenjiro Sano, proudly unveiled the below. It’s nice, isn’t it? Clean, simple, and makes use of Japanese iconography. The official press release boasted, “The black colour of the central column represents diversity, the combination of all…