The Daily Dose

I spent much of the last two years running business operations at Heyo, a social media campaign platform for small businesses. At its core Heyo is a tool for gathering leads by getting people to opt in and provide you with contact information. One of my responsibilities there was to keep our sales funnel strong, and a big part of that was making sure that customers were having success with our product. At one point we were seeing many customers sign up, pay for a plan, and then leave unhappy because they weren’t having success. (Mind you, it wasn’t “most”…

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