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Ilya Pozin is a serial entrepreneur, writer and investor. He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me, and digital marketing agency Ciplex. For startup founders and entrepreneurs, the hiring question can be especially dicey. After all, everyone knows great talent forms the building blocks of your organization. Overworked and overwhelmed, the idea of having a familiar face in the trenches might sound like the perfect solution. But should you hire friends and family, or take a wide berth? The case for hiring friends While you look around for the best and brightest employees for your…

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