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This post originally appeared on the Buffer Blog. “How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channelshas often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out…

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