Cold morning light showers your back as you contemplate whether to file for bankruptcy or to continue believing in your startup’s mission. As your mind wanders, you think back to when you first set out to take on the market, what went so wrong, and what you could have done differently. The risk of going belly-up should strike fear into any startup founder as the Small Business Administration estimates that: “About two-thirds of businesses with employees survive at least 2 years and about half survive at least 5 years.” Furthermore, a poll by Gallup reveals that about one-third of small…

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