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Garrett Heath is a social media marketer for Rackspace. Digital design is about considering the needs of the users, delivering on their expectations and delighting them in the process. Well-designed applications are rapidly adopted in the marketplace, resulting in big business for the organizations that create them. The Chief Experience Officer (CXO)—one of the newest executives to join the C-suite—is charged with leveraging best practices in design and user experience to gain market share. “People are realizing that a key differentiator for companies is the user experience,” Carola Fellenz Thompson, CXO at Splunk says. But in order to understand what…

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