To build a successful IPO (Initial Public Offering) and ICO (Initial Coin Offering) firms need to differentiate their product in the market. A company-issued whitepaper, the first key information about a firm, is often used as a marketing tool to raise capital. This paper is intended to provide persuasive and factual evidence as to why their product is superior to others. The best way to spot an ICO worth investing is to look at its ecosystem — the community behind the ICO as well as their vision for the future. An ICO with strong success potential not only has ties…
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