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Facebook today launched a new tool for marketers called Facebook Audience Insights, available within Ads Manager for all US marketers today and rolling out globally “in the coming months.” As its name implies, the tool lets advertisers gather customer insights about their target audiences. The idea is to give marketers trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the tool surfaces. The tool gives insights about users in the following categories: Demographics: Age and gender, lifestyle, education, relationship status, job role, and household size. Page Likes: The top Pages…

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