facebook analytics for apps
At F8 Developer Conference today, Facebook unveils Analytics for Apps to provide insight on an app’s customer base, engagement, usage behavior and campaign performance to help developers maintain user retention. Facebook says with free-to-use Analytics for Apps, developers can understand how users are using the same apps cross-device. The tool will measure the app’s performance of across devices, and offer demographic data, such as age, gender and location. The tool will also offer metrics on segments, cohorts and funnels so developers can see how specific groups of people using which OS are responding to their app, especially during feature changes or updates. Lastly, Analytics for Apps…

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