When Facebook announced that it would be launching a dating app, shares in Match group (which owns Tinder), immediately plunged by 22 percent — later to recover after its positive profit announcement. Clearly, investors — as yet — are undecided on whether users are going to abandon the likes of Tinder, Bumble, Hinge, and Happn in favor of the world’s most used social media platform. Bumble has already suggested they’d be open to partnering up with Facebook, while Tinder has expressed pleasure at the announcement — arguing it will help to end online dating stigma. This perhaps suggests that they,…

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