PR is commonly viewed as a monolithic category where the rules are the same throughout. While there are best practices and mistakes to be mindful of, the practice of PR varies widely across industries, sectors and businesses. For every individual company comes a unique set of guidelines for doing PR. However, this can create a challenge for entrepreneurs that lack extensive PR expertise because they do not have a clear template to follow. Before embarking on a PR campaign, it’s important to understand that the most effective strategies are not the same for large enterprises as they are for startups.…

This story continues at The Next Web