If someone was talking about you, would you bother to find out what they were saying? It could be yes or no for you. However, for businesses, there’s only one option — it’s always a ‘yes.’ They need to know what the consumers are saying about their brand. Since emotions are valuable commodities in business perspectives, many companies are unceasingly developing automated tools to recognize them in a process known as sentiment analysis. The ability to extract emotions from text is an extremely valuable tool, not just for social media companies, but for business owners and advertisers as well. But…

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