SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activities — such as hosting a networking event, holding a creative morning, or organizing something for charity — that doesn’t get written about in an online platform. This is a horrible waste of a great SEO opportunity, offline activities like these are golden gifts when it comes to boosting…

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