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The vote had barely been taken before the self congratulations started. “The European Union makes shopping without borders a reality,” claimed one press release. “The European Parliament today voted to get rid of one of the major obstacles to the Single Market: unjustified geoblocking when buying online,” said another, after the European Parliament voted by 557 votes to 89, with 33 abstentions, in favor of a new anti-geoblocking regulation. But while buyers will be able to shop online for physical goods in the EU without being blocked or automatically re-routed, there’s just one small problem: the new rules don’t cover…

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