Every business thrives on knowing what their customers are thinking. The reason why top companies are successful is they consistently conduct surveys and get customer feedback early and often. Unfortunately, few people will contact you voluntarily — in fact, 96 percet of people with negative feedback won’t tell you (although they will tell other people). If you want to get customer feedback, you have to reach out directly. And one of the most popular and scalable ways to do this is through email surveys. But if you’ve tried this before, you know how difficult it is to get people to…

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