When your days are spent writing code for a new application with an aggressive deadline, you barely have time to step outside for coffee. It’s not like you don’t love what you do: You love the intellectual exercise of building new technology whether you’re building a VR game or a SaaS app for the financial services industry. In the back of your mind, you wonder if your product will have  exceptional product/market fit. With numerous stakeholders involved and many milestones to be made , it can be easy to get further and further away from your customer. Every software developer will…

This story continues at The Next Web