BetaList features the newest startups. Today, we look at ShelfJoy which helps people discover great books. Submit your startup to get featured too. What is ShelfJoy? ShelfJoy helps people discover great books to read by hand-curating books on specific interest areas. By narrowing down the interest areas, our editorial team is able to discover hundreds of books that are worth reading on that topic. We are looking at ShelfJoy as the online equivalent of meandering through your favourite bookstore, where you can discover books that you hadn’t even heard of. Serendipity is a wonderful thing and we plan to resolve that online. Where did…

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