Retail banks are undergoing one of the biggest shake-ups in their history as new, digital-only rivals move in on their customers. As the likes of Amazon, Google, and Apple threaten to move into finance, traditional banks are struggling to compete. Today, they must either redesign or die, as customers look for increasingly sophisticated digital experiences – a demand they’re failing to meet. In late 2015, Beyond – an experience design agency – surveyed British banking customers to pinpoint the areas of the digital banking experience that most urgently need improvement, in order to fend off competition from digital rivals. The…
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