I’ve recently been reading Nicholas Carlson’s book Marissa Mayer and the Fight to Save Yahoo. While it’s a really interesting read about the past, present and future of the troubled internet giant, what struck me was how the choices of Yahoo’s management could have affected the fortunes of another giant – Google. Yahoo had a chance to buy Google’s core technology (then called BackRub) in 1997, at a bargain price, so Larry Page could pursue his academic career – but they let it pass by. Imagine if Yahoo had bought Google, though. Page Rank would have been incorporated into Yahoo Search and…
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