Although Google has operated under the guise of being a search and advertising company, but it’s hardly been that for some time now. And as of today, that implicit characterization has now been made explicit with the launch of Alphabet, the new umbrella that now owns Google as a wholly owned subsidiary. The reorganization frees Google from itself (and its investors), allowing it to operate all of its companies without tethering it to Google’s search or advertisement business. It gives Larry Page and Sergey Brin a new level of flexibility and control over the different initiatives Google has already created…
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