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You want reviews. You know want to show off your happy customers and spread the word about what a great business you have. You also want these reviews to be seen. So you list your business on review sites like Yelp, TripAdvisor, Angie’s List, UrbanSpoon, or collect reviews on your Facebook page and Google maps listing. But many businesses have realized that using services like Yelp is a bit of a trap: You may get reviews, but you give away control of your reputation. Using sites like this means that you are vulnerable to fake reviews, unfair claims, and filtration…

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